Harry's
2 April 2020
Harry’s Pie Company aims to deliver a “Famously Australian” experience with a unique touch that evokes nostalgia for the “greatest pie ever eaten.”
As a social brand, Harry’s builds connections with famous individuals globally, creating a destination for both locals and tourists to experience authentic Australian flavors.
The design began with a visually rich interface that showcases the heritage and authenticity of Harry’s pies. We utilized warm colors and imagery that evoke a sense of comfort and nostalgia, reflecting the emotional connection customers have with their favorite meals.
By incorporating user-generated content, such as testimonials and stories from well-known figures, we created an engaging community space where users could share their experiences and memories associated with Harry’s pies.
Our challenge was to design a UX/UI that encapsulated the brand’s essence—nostalgia, craftsmanship, and connection. We developed a digital experience that invites users to engage with the brand on a personal level, ensuring they feel like more than just consumers.
The user journey was crafted to be seamless, allowing easy navigation through the website and app. Features such as personalized recommendations based on user preferences and past orders enhance the connection users feel with the brand.
We emphasized storytelling elements to highlight the craftsmanship behind each pie, reinforcing the notion that Harry’s pies are made with care and tradition.
Furthermore, we implemented loyalty program features that reward users for their engagement, fostering a sense of belonging and loyalty to the brand. By aligning our design with Harry’s promise of being “Famously Australian, Uniquely Harry’s,” we created a digital experience that resonates deeply with users, inviting them to join a community that celebrates heritage, connection, and, of course, delicious pies.
Batterij Expert
Brand development
UX/UI Design
Marketing
In summary, our UX/UI design for Harry’s Pie Company not only reflects the brand’s values but also creates a platform that fosters genuine connections and celebrates the nostalgia of enjoying a pie that feels like home.